Coastline Consumer Group · Muscat, Oman

• Launched an integrated GCC campaign that increased qualified leads by 34% in one quarter.
• Managed agency and media partners across Arabic and English channels.
• Introduced quarterly brand-health reporting used to prioritize a seven-figure media budget.

Harbor Retail Company · Muscat, Oman

• Repositioned the loyalty program and increased active member participation by 22%.
• Built the annual content calendar and campaign measurement framework across four customer segments.

University of Technology and Applied Sciences